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The End of Loyalty
Author: Rick Wartzman

Product Details:
ISBN: 9781586489144
Format: Hardback
Pages: 432
Dims (mm): 242 x 164
Pub Date: 30-05-17
Pub Country: United States
Condition: NEW

Description:
In the current era of intense global competition, advancing technology, weakness in organized labor and a worshiping of "shareholder value," the idea of a corporate social contract in America has become largely a myth. Most big companies seek to minimize their commitments to employees, as job security, pay, healthcare and pensions have all taken a severe hit. The few that invest in worker morale and culture-such as Google-are hailed as bold and innovative. But they don't tend to employ many people.In this richly detailed and eye-opening book, Rick Wartzman shows that for many of America's greatest companies, it wasn't always this way. As WWII drew to a close, General Motors, General Electric, Kodak and Coca-Cola were among the nation's business giants that took responsibility for providing their workers and retirees with an array of social benefits, erecting what was essentially a private welfare state. These companies also believed that worker pay needed to be kept high in order to preserve morale and the quality of their product-as well as keep the economy humming. And, of course, productivity boomed.But it wasn't to last. By tracing the ups and downs of these four corporate icons over 70 years, Wartzman tells the story of the rise and fall of the social contact between employer and employee in America. As the narrative unspools, Wartzman works through the Golden Age of the '50s and '60s, the turbulent years of the '70s and '80s, and the rise of downsizing, outsourcing and instability that characterizes so many curr

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