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Description
Market-Based Management Author: Roger Best
Product Details: ISBN: 9781292020396 Format: Paperback Pages: 512 Dims (mm): 215 x 270 Pub Date: 17-07-13 Pub Country: United Kingdom Condition: NEW
Description: For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
- Proud to be a NZ based bookseller and employer since 1999
- All books are brand new and are supplied to us from their publisher for each Trade Me order received
- Please allow approximately 5-7 BUSINESS DAYS for delivery (longer for rural)
Details
Shipping & pick-up options
Destination & description | Price | |
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For one or more items | $3.90 | |
Second or more items - combined delivery | $0.00 | |
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Four fortnightly interest-free payments.
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