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HOW TO SUCCEED AS A MARKETING LEADER IN TODAYS GLOBAL- DIGITAL WORLD. What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68-000 business leaders--and discovered 12 essential traits that can make or break your success. The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence. Learn how to: MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the companys priorities. MOBILIZE YOUR COLLEAGUES: Inspire and motivate your colleagues to act on your ideas. MOBILIZE YOUR TEAM: Build and hone a winning marketing team. MOBILIZE YOURSELF: Focus on goals that will benefit your customer- company- and long-term career. Warning: This is not a marketing book. Its a leadership book for marketers- using the latest research on what works--and what doesnt--in marketings digital age.By zeroing in on the value creation zone (V-Zone) --the all-important overlap between your companys and customers needs--youll be able to help the business win in the market --and achieve your career goals. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources....