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In years past- the keywords for entrepreneurs were confidence- single-minded purpose- and charge-ahead thinking. But in our vastly more complex globalized- networked- post-crash world this isnt enough. This game changing book details a new approach Entrepreneurial Thought and Action developed at Babson College- the number one school for entrepreneurship in the world.Leaders today must be cognitively ambidextrous- able to shift between analytic and action oriented approaches and know when to take action even when all the variables arent known. They must look beyond the traditional balance sheet- creating social- environmental and economic value. And they need a deep awareness of how their decisions are impacted by who they are their values- biases- background and capabilities as well as the social and cultural context in which they operate. Greenberg- McKone-Sweet and Wilson- along with some of the top faculty at Babson- outline this new model in detail- explaining precisely how both educators and entrepreneurs can hone these three core competencies for coping with the demands and uncertainties of the modern world.... Please click here to ask a question
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