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Most companies have massive amounts of data at their disposal- yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes- with impressive results. In their previous book- Competing on Analytics- Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than going with the gut when pricing products- maintaining inventory- or hiring talent- managers in these firms use data- analysis- and systematic reasoning to make decisions that improve efficiency- risk-management- and profits. Now- in Analytics at Work- Davenport- Harris- and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations--one business decision at a time. They show how many types of analytical tools- from statistical analysis to qualitative measures like systematic behavior coding- can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.Based on all-new research and illustrated with examples from companies including Humana- Best Buy- Progressive Insurance- and this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. Youll learn how to: * Use data more effectively and glean valuable analytical insights * Manage and coordinate data- people- and technology at an... Please click here to ask a question
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