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Description
BRAND NEW Please allow 5-7 working days for delivery This item is shipped from our NZ warehouse
Principles of Marketing by Armstrong, Gary
ISBN: 9781486002696 PUBLISHER: Pearson Education Australia FORMAT: Paperback
PUBLICATION DATE: 1.10.2014
DESCRIPTION: The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today's marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value - creating and capturing it - drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.
- If using business address pls use PO Box as do not use courier
- In Stock with our supplier shipped from our NZ Warehouse
- Stock image only. Actual cover art may differ
- No returns on wrong items purchased
Details
Shipping & pick-up options
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Free shipping within New Zealand | Free |
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Payment Options
Four fortnightly interest-free payments.
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