BRAND NEW Please allow 4-7 working days for delivery This item is shipped from our NZ warehouse

Principles of Marketing, an Asian Perspective by Kotler, Philip

ISBN: 9781292089669 PUBLISHER: Pearson Education Limited

PAGES: 776 PUBLICATION DATE: 24.02.2017 DIMENSIONS: 27.6 x 21.6 centimetres

DESCRIPTION: Description For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia. It helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers in Asia who make products and brands an integral part of their daily lives. To help students in Asia understand how to create value and build customer relationships, the Asian Perspective presents fundamental marketing information within an innovative customer-value framework. This textbook makes learning about and teaching Asian marketing easier and more exciting for both students and instructors by providing a variety of vignettes, up-to-date corporate examples, and relevant case studies.

• If using business address pls use PO Box as do not use courier
• In Stock with our supplier shipped from our NZ Warehouse
• Stock image only. Actual cover art may differ
• No returns on wrong items purchased
• Orders after the 12th Dec cannot be guaranteed for Xmas