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Description
BRAND NEW Please allow 5-7 working days for delivery This item is shipped from our NZ warehouse
Purple Cow: Transform Your Business By Being Remar by Seth Godin
ISBN: 9780141016405 PUBLISHER: Penguin Books Ltd FORMAT: Paperback PAGES: 160 PUBLICATION DATE: 24.02.2005
DESCRIPTION: You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
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- No returns on wrong items purchased
- Orders after the 12th Dec cannot be guaranteed for Xmas
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