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Action! Excitement! Transmedia! Step inside Comic-Con to discover the cultural trends that will shape our worldIve been in comics so long I sometimes think I invented em! But I just read Rob Salkowitzs terrific new book and- yknow what? Even I learned new stuff! If youre a comic book nut like me- miss it at your own risk!-Stan Lee- Legendary Comic Creator and PublisherSalkowitz tells it pretty much like it is: the good- the bad- and the ugly of the commercialization of one of Americas greatest art forms- as well as the indefatigable artistry of its creators. He is at once informative- insightful- sobering- and inspiring.-Douglas Rushkoff- pop culture analyst and author of Program or Be Programmed: Ten Commands for a Digital AgeIf you care at all about comics- this is an essential read (and if you dont- Salkowitz just might win you over). But its also grab-worthy for anyone interested in the fascinating- conflicted- unfolding future of digital publishing and transmedia entertainment.-Booklist (Starred Review)What began more than four decades ago as an intimate gathering of comic book creators- fans and legends has become a packed entertainment event. Although it doesnt have the same ring to it- Comic-Con could more appropriately be called the Transmedia Pop Culture Con where buzz for a years worth of projects is created- prolonged or squelched. Yet- despite the awareness that the con is a giant marketplace where producers sell directly to customers- there has been shockingly little analysis of the business of the event before Rob Salkowitzs new book- C...