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Description
BRAND NEW Please allow 5-7 working days for delivery This item is shipped from our NZ warehouse
Marketing: Real People, Real Choices by Jan Charbonneau
ISBN: 9781442552722 PUBLISHER: Pearson Education New Zealand FORMAT: Paperback PAGES: 576 PUBLICATION DATE: 18.11.2011
DESCRIPTION: Marketing: real people, real choices introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer (in New Zealand or Australia) faced with a range of real-life choices on how best to market their products. The reasons behind the marketing decisions they make becomes the platform to introduce students to the fundamentals of marketing in a real world. Throughout the text students are encouraged to think critically. Marketing: real people, real choices is suitable for students studying introductory marketing courses.
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- In Stock with our supplier shipped from our NZ Warehouse
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| Destination & description | Price | |
|---|---|---|
| Free shipping within New Zealand | Free | |
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Marketing: Real People, Real Choices
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