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Description
Product Strategy and Management Author: Michael J. Baker
Product Details: ISBN: 9780273694502 Format: Paperback Pages: 560 Dims (mm): 191 x 246 Pub Date: 19-04-07 Pub Country: United Kingdom Condition: NEW
Description: Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.
- Proud to be a NZ based bookseller and employer since 1999
- All our books are brand new and are supplied to us "per order" from their publisher
- Please allow approximately 5-7 weekdays for delivery (longer for rural)
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