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Marketing: Real People, Real Choices by Michael R. Solomon

ISBN: 9781292023168 PUBLISHER: Pearson Education Limited FORMAT: Paperback

PUBLICATION DATE: 2.08.2013 DIMENSIONS: 274mmX215mmX21mm 1156grams

DESCRIPTION: For undergraduate Principles of Marketing courses. Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world. MyMarketingLab New Design is now available for this title! MyMarketingLab New Design offers: *One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses. *A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization. *New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work. *Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course. *Dis

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