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Description
Celebrity Sells by Hamish Pringle
Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.95 for every advertising pound spent; sales of Walker's Crisps increased by 105% thanks to Gary Lineker; One to One re--launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including:* How to choose the right celebrity for your brand* How to build your brand using a celebrity* How to manage relationships with celebrities* How to protect celebrity and brand reputation
Paperback, 2004, 311pages, ex-lib in good condition
I have many books on sale, please check my listings or search aabooks with your keyword. I am happy to combine and save postage for you.
FREE Fidget Spinner of your favorite color (Black, White, Red, Blue, Green, Yellow) if you win five aabooks auctions or spend over $50.
Details
Shipping & pick-up options
Destination & description | Price | |
---|---|---|
P&P All NZ upto 4 auctions | $5.50 | |
P&P All NZ for one auction | $3.50 | |
Free Shipping in NZ for 5 auctions or more | $0.00 |
Seller does not allow pick-ups
Payment Options
Pay instantly by card, Ping balance or saved bank account.
Four fortnightly interest-free payments.
NZ Bank Deposit