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Description
BRAND NEW Please allow 5-7 working days for delivery This item is shipped from our NZ warehouse
Marketing Management by Russell S. Winer
ISBN: 9781292023410 PUBLISHER: Pearson Education Limited FORMAT: Paperback
PUBLICATION DATE: 23.07.2013 DIMENSIONS: 276mmX216mmX18mm 1056grams
DESCRIPTION: For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.
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Marketing Management
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