This listing closed and did not sell. The item has been relisted.
- Browse for similar listings in Sales & marketing
- View the relisted item
Other listings you might like
Description
BRAND NEW Please allow 5-7 working days for delivery This item is shipped from our NZ warehouse
Marketing Across Cultures by Jean-Claude Usunier
ISBN: 9780273757733 PUBLISHER: Pearson Education Limited FORMAT: Paperback
PUBLICATION DATE: 13.12.2012 DIMENSIONS: 242mmX189mmX28mm 952grams
DESCRIPTION: In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts. Full of up-to-date examples, numerous illustrations and using clear language, this text will guide students through key cultural marketing issues.
- If using business address pls use PO Box as do not use courier
- No returns on wrong items purchased
- Orders after the 12th Dec cannot be guaranteed for Xmas
- In stock with supplier, dispatched from our warehouse
Details
Shipping & pick-up options
Destination & description | Price | |
---|---|---|
Nationwide | $5.00 |
Seller does not allow pick-ups
Payment Options
Pay instantly by card, Ping balance or saved bank account.
Four fortnightly interest-free payments.
NZ Bank Deposit, N