used second hand book, good condition, durasealed cover, ex library, 242 pages,

Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you. The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on:Creating a value proposition that motivates a customer to buy your new product Protecting intellectual property to sustain a competitive advantage Creating a budget and securing the capital you need Managing the design, fabrication, integration, and delivery processes Master the essentials of product development Maximize your study time Measure your progress with chapter tests and a free online exam Earn a Certificate of Achievement online Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success. Table of Contents Part 1 - Planning: Dress for Success Chapter 1. Inception Chapter 2. Strategy Chapter 3. Marketing Chapter 4. Value Propositions Chapter 5. Intellectual Property Chapter 6. Funding Part 2 - Implementation: It Ain't Over 'Til It's Over Chapter 7. Organizations Chapter 8. Milestones Chapter 9. Design Chapter 10. Fabrication, Integration, and Delivery Chapter 11. Launch Chapter 12. Wrap-Up

About the Author Andrea Belz, Ph.D., M.B.A., provides in-depth guidance to global leaders in innovation.