SELLING THE INVISIBLE

A FIELD GUIDE TO MODERN MARKETING

By: Harry Beckwith

Hardback with Dust Cover in Good Condition, the Dust Cover is a little marked and the top and bottom edges a little scuffed

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.

SELLING THE INVISIBLE covers service marketing from start to finish.

Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

• Greatness May Get You Nowhere
• Focus Groups Don'ts
• The More You Say, the Less People Hear &
• Seeing the Forest Around the Falling Trees.

Can be collected from Ilam in Christchurch (within 5 days of auction ending)

• I post the day, or following day I receive payment
• I am more than happy to combine postage
• I will post at the cheapest rate
• I will refund if not completely satisfied
• New Listings every Monday

Please make contact within 3 days Payment within 5 days please