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Description
Marketing Author: Michael Solomon
Product Details: ISBN: 9781442561526 Format: Paperback Pages: 564 Dims (mm): x Pub Date: 05-09-13 Pub Country: Australia Condition: NEW
Description: Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world. The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.
- Proud to be a NZ based bookseller and employer since 1999
- All books are brand new and are supplied to us from their publisher for each Trade Me order received
- Please allow approximately 5-7 BUSINESS DAYS for delivery (longer for rural)
Details
Shipping & pick-up options
Destination & description | Price | |
---|---|---|
For one or more items | $3.90 | |
Second or more items - combined delivery | $0.00 | |
Shipping more than one item | No extra charge |
Seller does not allow pick-ups
Payment Options
Four fortnightly interest-free payments.
Pay Now, NZ Bank Deposit