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Value Pack Principles of Marketing + Mymarketingla
Author: Gary Et Al Armstrong

Product Details:
ISBN: 9781486025558
Format: Multiple copy pack
Pages:
Dims (mm): x
Pub Date: 20-11-14
Pub Country: Australia
Condition: NEW

Description:
This pack contains 1 copy of Principles of Marketing 6ed and 1 printed access card providing access to MyMarketingLab + eText. The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today's marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value-creating and capturing it-drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement. BREAK THROUGH to engaging learning experiences MyMarketingLab is a total eLearning solution. Through rewarding experiences that personalise learning, MyMarketingLab has a measurably positive impact on teaching, learning and retention. MyMarketingLab helps instructors create automatically graded learning activities based on the learning objectives in each chapter in the accompanying text. This provides an efficient and effective outcome for both students and instructors and an even better teaching and learning experience. The new version of MyMa

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  • Store location: Waitakere City, Auckland, NZ

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