This listing closed and did not sell. The item has been relisted.
- Browse for similar listings in Sales & marketing
- View the relisted item
Other listings you might like
This listing has No photo
Description
International Marketing: An Asia-Pacific Perspecti Author:
Product Details: ISBN: 9781488611162 Format: Paperback Pages: Dims (mm): x Pub Date: 07-10-16 Pub Country: Australia Condition: NEW
Description: Global thinking, local relevance! International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Australian and New Zealand export firms working with international partners as well as Asian businesses looking into Australia. By keeping local business students and their future careers in mind, Fletcher and Crawford make it easier to identify with and apply the concepts. The text takes a practical approach which clearly outlines the links between three different stages of marketing: connecting analysis with planning, planning with strategy and strategy with implementation. Each chapter analyses a range of firms operating in ever-changing international markets, including small and medium scale enterprises (SMEs) and local subsidiaries of multinational enterprises (MNEs). The new 7th edition has been comprehensively updated and features a remarkable range of new, in-depth case studies, industry highlights and diverse business examples that bring the subject to life.
- Proud to be a NZ based bookseller and employer since 1999
- All books are brand new and are supplied to us from their publisher for each Trade Me order received
- Please allow approximately 5-7 BUSINESS DAYS for delivery (longer for rural)
Details
Shipping & pick-up options
Destination & description | Price | |
---|---|---|
For one or more items | $3.90 | |
Second or more items - combined delivery | $0.00 | |
Shipping more than one item | No extra charge |
Seller does not allow pick-ups
Payment Options
Four fortnightly interest-free payments.
Pay Now, NZ Bank Deposit