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Description
Principles of Marketing Author: Gary Armstrong
Product Details: ISBN: 9781486002696 Format: Paperback Pages: Dims (mm): x Pub Date: 01-10-14 Pub Country: Australia Condition: NEW
Description: The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today's marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value - creating and capturing it - drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.
- Proud to be a NZ based bookseller and employer since 1999
- All books are brand new and are supplied to us from their publisher for each Trade Me order received
- Please allow approximately 5-7 BUSINESS DAYS for delivery (longer for rural)
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Shipping & pick-up options
| Destination & description | Price | |
|---|---|---|
| For one or more items | $3.90 | |
| Second or more items - combined delivery | $0.00 | |
| Shipping more than one item | No extra charge | |
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Four fortnightly interest-free payments.
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Principles of Marketing
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