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Pitch Perfect by McGowan, Bill

ISBN: 9780062472939 PUBLISHER: HarperBusiness FORMAT: Paperback PAGES: 416 PUBLICATION DATE: 1.09.2016 DIMENSIONS: 20.57 x 13.72 x 2.03 centimetres

DESCRIPTION: During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion. In these moments, it's important to be pitch perfectto use precisely the right tone to convey the right message to the right person at the right time. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, which are as easy to learn, implement, and master as they are effective. The right languageboth verbal and nonverbalcan make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you've left the room.

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