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Description
Marketing Author: Jan Charbonneau
Product Details: ISBN: 9781442552722 Format: Paperback Pages: 576 Dims (mm): x Pub Date: 18-11-11 Pub Country: New Zealand Condition: NEW
Description: Marketing: real people, real choices introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer (in New Zealand or Australia) faced with a range of real-life choices on how best to market their products. The reasons behind the marketing decisions they make becomes the platform to introduce students to the fundamentals of marketing in a real world. Throughout the text students are encouraged to think critically. Marketing: real people, real choices is suitable for students studying introductory marketing courses.
- Proud to be a NZ based bookseller and employer since 1999
- All books are brand new and are supplied to us from their publisher for each Trade Me order received
- Please allow approximately 5-7 BUSINESS DAYS for delivery (longer for rural)
Details
Shipping & pick-up options
| Destination & description | Price | |
|---|---|---|
| For one or more items | $3.90 | |
| Second or more items - combined delivery | $0.00 | |
| Shipping more than one item | No extra charge | |
Seller does not allow pick-ups
Payment Options
Four fortnightly interest-free payments.
Pay Now, NZ Bank Deposit
Questions & Answers
Marketing
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southernskies
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