(and How You Can, Too)

by David Butler, Linda Tischler

Paperback, 237 Pages, Published 2015. Very good copy, clean and tight.

In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship, David Butler, reveals the megabrand's innovative approach to business through design.

Scale and agility are essential to every company's success. But large established businesses are in danger of not being able to adapt quickly enough, while even the most nimble startups fail due to their inability to scale.

Tomorrow's business winners will be the ones who know how to combine the two.

For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. But the company is still learning.

Over the last decade, it has focused on mastering how to use design to create agility - something most established businesses struggle with. In this book, Butler gives an unprecedented behind-the-scenes look at the company's design-led strategy for growth. Writing with Fast Company's Linda Tischler, he shows how any business can use the same approach to get to the next level. Clear and actionable, Design to Grow is a must-read for managers in large corporations as well as for entrepreneurs just getting started.

Butler is responsible for Coca-Cola's Accelerator Program designed to generate early-stage, high-growth startups.

Under his leadership, Coca-Cola has been awarded numerous design awards including the prestigious Grand Prix from the Cannes Lions International Advertising Festival among others. In 2009, David was recognized by Fast Company as a "Master of Design" and by Fortune for its 2013 Executive Dream Team.

Pick up KFC New Lynn Saturday or Sunday Midday