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Global Marketing, Global Edition
by Warren J. Keegan

ISBN: 9781292017389
PUBLISHER: Pearson Education Limited
FORMAT: Paperback
PAGES: 688
PUBLICATION DATE: 1.05.2014
DIMENSIONS: 272mmX214mmX20mm 1108grams

DESCRIPTION:
For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.

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