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Description
BRAND NEW In stock with supplier Delays in receiving titles to us from our supplier Please allow approx 3-3.5 weeks to get to us to fill your order.
Customer Relationship Management by Ed Peelen
ISBN: 9780273774952 PUBLISHER: Pearson Education Limited FORMAT: Paperback
PUBLICATION DATE: 17.09.2013 DIMENSIONS: 246mmX189mmX26mm 854grams
DESCRIPTION: Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.  Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.
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Customer Relationship Management
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