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It Must be Watties!
By David Irving, Kerr Inkson
"Nowhere has New Zealand's vast economic change of the last two decades had a greater impact than in our business and industrial institutions. Wattie's, one of New Zealand's great home-grown companies and our best-known brand, is no exception. Generations of New Zealanders have grown up with Wattie's. This entertaining book tells the story of Wattie's from its humble Hawkes Bay beginnings to multinational status as part of the H.J. Heinz company. The painful and exciting changes Wattie's has undergone to survive and prosper in the rigours of today's international marketplace are vividly described. The author, David Irving, was a key player in many of the changes at Wattie's over the last twenty years. In the book he tells his story and the story of the company in those tumultuous times. He provides personal insights into the people and brings to life the events which have made Wattie's the successful company it is today. IT MUST BE WATTIE'S! is not just a book about business; it is a book about our times and our country. It is a story for all New Zealanders."

Paperback, 1998, 208 pages good condition
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  • Seller location: North Shore, Auckland, NZ

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