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Ethics in Public Relations Author: Kathy R. Fitzpatrick

ISBN: 9781412917971 Format: Hardcover Number Of Pages: 256 Published: 16 April 2006 Country of Publication: US Dimensions (cm): 22.9 x 15.2 x 1.9 Description: 'An intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon' - Jay Black, Editor, Journal of Mass Media Ethics 'Fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essays that have application across the public relations spectrum. They are sure to be informative and instructive both to long-time professionals and candidates for entry-level positions' - Harold Burson, Founding Chairman, Burson Marstellar 'Both highly readable and long overdue. Fitzpatrick and Bronstein have produced a thoughtful, thorough, and very practical look at the ethical dimensions of public relations, not just in theory, but in everyday practice. The essays are sharp, witty, on-point and highly pragmatic. Their examples are relevant, their anecdotes purposeful. Given the state of the profession these days, it's d...

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