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Advanced Google Adwords, 3rd Edition
Author: Geddes

ISBN: 9781118819562
Format: Paperback
Number Of Pages: 696
Published: 23 May 2014
Country of Publication: US
Dimensions (cm): 25.0 x 15.0 x 1.5
Description:


This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that Googles expert consultant teaches to Fortune 500 companies in his seminars. Advanced AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.

The third edition has been completely updated with more than 50 pages of new material on AdWords new and enhanced features, including the changes to campaign structure as well as targeting and segmenting capabilities for tablets, mobile, and desktop. It will be the most current, detailed book available on the popular AdWords platform.

This book gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign. Expert author Brad Geddes shows readers the best tools and techniques for keyword research, including negative keywords. He delves into crucial landing page considerations, shows how to craft winn...

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