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Knowledge-Based Marketing
Author: Ian Chaston

ISBN: 9781412900034
Format: Paperback
Number Of Pages: 288
Published: 17 March 2004
Country of Publication: US
Dimensions (cm): 24.2 x 17.0 x 1.91
Description:




In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country. The advent of the Internet and automated e-business systems has provided an important catalyst for firms wishing to exploit the benefits of using knowledge to support their electronic trading activities.



The vast majority of texts on knowledge management tend to focus on the information technology aspects of managing the concept. Although management of technology is critical, there is an equally important need for the provision of materials describing how knowledge can be utilized in the execution of functional management tasks. In view of...

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