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Field Visual Merchandising Strategy
Author: Paul J. Russell

ISBN: 9780749472641
Format: Paperback
Number Of Pages: 288
Published: 3 January 2015
Country of Publication: GB
Dimensions (cm): 22.8 x 19.2 x 1.6

The retail sales floor has become a battlefield where apparel brands fight to maintain a strong product presentation that would set them apart from the competition. Each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly.

To compete in the war at retail, many of the top apparel brands are using Field Merchandising Organizations to execute national programs. But no war is won without a strategy. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national strategy and covers key areas such as developing a strategy, how to select the right merchandising service organization, team training, merchandising standards, planograms, and launching a strategy. With a section on planning and executing tactics, this book shows retail professionals how to maintain an advantage over the competition.

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