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Arguing for a General Framework for Mass Media Scholarship
Author: W. James Potter

ISBN: 9781412964715
Format: Paperback
Number Of Pages: 416
Published: 16 November 2008
Country of Publication: US
Dimensions (cm): 25.4 x 17.7 x 1.91
Description:
This book will play an important role in providing structure to a broad, fragmented discipline. I believe it will, at the very least, create important dialogues about what we now know//understand about areas of mass media, and where we should move as a discipline.a[Thisabook will]ahelp orient future scholars about the imperative to organize our re search more efficiently so that we can expand our knowledge about media phenomena. a Dr. Potter is an excellent writer, able to distill important ideas in a compelling, yet en gaging way. His passion about the topic clearly shines through and this is a major rea son why I believe scholars (and future scholars) will gravitate toward this book.oa --Roger Cooper, Ohio UniversityIn Arguing for a General Framework for Mass Media Scholarship, media scholar and bestselling author W. James Potter challenges media scholars and students to change the way they think about the media.a His goals are to: (1) take a macro approach and focus on explanations that span across four major facets of the mass media: (2) present a critical analysis of the mass media literatures and offer a recalibration of what...

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