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Tourism: A Modern Synthesis (with CourseMate and eBook Access Card)
Author: Stephen J. Page

ISBN: 9781408088432
Format: Book with Other Items
Number Of Pages: 515
Published: 2 April 2014
Country of Publication: GB
Dimensions (cm): 27.6 x 21.5 x 1.6
Description:
Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students looking for a clear and comprehensive introduction to their studies which helps overcome these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of modern courses and the text covers both key principles and contemporary themes and issues at a global scale. It is the ideal guide to tourism for students across all levels, serving as a point of reference throughout their course.

Features
Updated real-world insights such as: the growth of tourism in the BRIC countries, new forms of tourism: medical tourism, safety and security and cruise lines, the evolution of the Chinese hotel industry since 1980, re-thinking tourism accommodation: The multi-ownership model, Bhutan: A sustainable route to tourism development, other aspects of niche tourism such as the Winter Festival concept.<...

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