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Marketbusters
Author: Rita Gunther McGrath

ISBN: 9781591391234
Format: Hardcover
Number Of Pages: 272
Published: 1 April 2005
Country of Publication: US
Dimensions (cm): 24.4 x 16.6 x 3.18
Description:
Robust methods to identify new growth opportunities

YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth-or don’t. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive?

In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call "MarketBusters”-approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth.

Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth:

Change the customer’s total experience: Make it simpler, faster, or more beneficial for customers to buy from you

Reconfigure your products and s...

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