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Author: Stephen Dann

ISBN: 9780230203969
Format: Paperback
Number Of Pages: 474
Published: 11 January 2011
Country of Publication: GB
Dimensions (cm): 24.6 x 18.9 x 2.7
This book combines classic marketing theory with contemporary online technology, examining the theoretical, conceptual and applied elements of e-marketing. Dann and DAnn look at the four key areas of contemporary practice : web 2.0, social media marketing, cyber-communities and mobile marking.

The text develops an analytical framework to assist the e-marketer in planning for the future. In its focus on the consumer as a user of technology, E-Marketing addresses the potential and the limited of the field and the associated e-commerce and m-commerce technologies.

About the Author

Stephen Dann is Senior Lecturer in Marketing at the Australian National University College of Business& Economics, Canberra, Australia. He is the co-author, with Susan Dann,of four previous marketing textbooks. He was the recipient of the 2010 Pearson ANZMAC Emerging Marketing Educator prize.

Susan Dann is now a freelance writer and consultant, having previously held many academic posts in Australia and served as Director of the Australian Marketing Institute. She has written widely, including ...

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