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Dataclysm
Author: Christian Rudder

ISBN: 9780007494439
Format: Paperback
Number Of Pages: 304
Published: 23 May 2016
Country of Publication: GB
Dimensions (cm): 19.6 x 12.9 x 2.4
Description:


Founder of OK Cupid, Christian Rudder, reveals the myriad and mind-blowing possibilities of harnessing big data, and explores what our digital footprints can tell us about human relationships. In an hour, ten million pictures go up on Facebook. Each day, more people flirt on OkCupid than live in Chicago. We've all heard these types of numbers before; but in ‘Datacysm', for the first time, we can actually feel their impact. We can see the actual information being created and what we can learn from it.

Christian Rudder is one of the founders of OK Cupid, America's biggest dating site, and so is in possession of one of the richest interpersonal datasets in the world. In this book, he takes data from OK Cupid, and also from other sites – Twitter, Facebook, Pinterest, Tumblr, last.fm, LinkedIn, Uber, Reddit, and so on – all the messaging, the flirting, the posting, the trolling, the liking, the hating, and makes something wonderful.

While most popular nonfiction takes something small and uses it as a lens for big events, ‘Dataclysm' does the opposite. It takes something big - the enormous dataset of every...

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