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Capture My Attention
Author: Jordana Borensztajn

ISBN: 9780994386205
Format: Paperback
Number Of Pages: 200
Published: 1 September 2015
Country of Publication: AU
Description:
Every minute, every hour, every second, millions of people around the world are posting, commenting and chronically oversharing online. We are constantly inundated with food pictures, selfies, sonogram images, and of course singing goat and LOLcat videos. Just take a look at your Facebook News Feed.

So, how can you make your brand stand out among all this chaos? You need creative content.

One of the most powerful marketing tools is differentiation, and the best way to have an impact is by being creative. Capture My Attention is your complete guide to creating online content that will attract attention and make you stand out from your competitors.

Entertaining and engaging, Capture My Attention provides you with hands-on strategies and techniques, plus workbook-style exercises, to instantly generate and create captivating content for your brand.

This book will teach you about:

How content connects brand with their audiences
What creativity is, and how to apply it to your online content
Overcoming creative fear
The power of emo...

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