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A Greedy Man in a Hungry World by Rayner, Jay

ISBN: 9780007237609 PUBLISHER: William Collins FORMAT: Paperback PAGES: 240 PUBLICATION DATE: 6.03.2014 DIMENSIONS: 19.8 x 12.9 x 2.3 centimetres

DESCRIPTION: Now with a new epilogue, the UK's most influential food and drink journalist shoots a few sacred cows of food culture. Buying locally' does no good. Farmers' markets are merely a lifestyle choice. And organic' is little more than a marketing label, way past its sell by date. This may be a little hard to swallow for the ethicallyaware food shopper but it doesn't make it any less true. And now the UK's most outspoken and entertaining food writer is ready to explain why. Jay Rayner combines personal experience and hardnosed reportage to explain why the doctrine of organic has been eclipsed by the need for sustainable intensification; and why the future lies in largescale food production rather than the cottage industries that foodies often cheer for. From the cornfields of America to the killing lines of Yorkshire abattoirs via the sheepcovered hills of New Zealand, Rayner takes us on a journey that will change the way we shop, cook and eat forever. And give us a few belly laughs along the way.

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