This listing closed and did not sell. The item has been relisted.
- Browse for similar listings in Other
- View the relisted item
Other listings you might like
Description
Delivery takes approximately 7-12 business days.
This title is in stock with our Australian supplier and will be ordered in for you asap. We will send you a confirmation email with a Tracking Code to follow the progress of your parcel when it ships.
Handling Digital Brains Author: Morana Alac
ISBN: 9780262015684 Format: Hardcover Number Of Pages: 218 Published: 7 April 2011 Country of Publication: US Dimensions (cm): 22.9 x 15.2 x 1.0 Description:
The results of fMRI brain scanning require extensive analysis in the laboratory. In Handling Digital Brains, Morana Alac shows that fMRI researchers do not sit passively staring at computer screens but actively involve their bodies in laboratory practice. Discussing fMRI visuals with colleagues, scientists animate the scans with gestures, and talk as they work with computers. Alac argues that to understand how digital scientific visuals take on meaning we must consider their dynamic coordination with gesture, speech, and working hands. These multimodal actions, she suggests, are an essential component of digital scientific visuals. A semiotician trained in cognitive science, Alac grounds her discussion in concepts from Peirce's semiotics and her methodology in ethnography and multimodal conversation analysis. Basing her observations on videotaped records of activity in three fMRI research labs, Alac describes scientists' manual engagement with digital visuals of the human brain. Doing so, ...
Returns Policy: 30-day money back guarantee for return if the item is not as described, is damaged or is faulty. We do not offer a refund if you change your mind.
Customs Charges & Duties: Orders over the value of $270 will be liable for customs charges, taxes including GST and brokerage costs which are the recipient's sole responsibility.
Details
Shipping & pick-up options
Destination & description | Price per item | |
---|---|---|
Free shipping within New Zealand | Free |
Pick-ups not available
GST included.
Payment Options
Four fortnightly interest-free payments.
Pay Now