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Brain Re-engineering Author: N. S. Srinivasan

ISBN: 9780761997191 Format: Hardcover Number Of Pages: 218 Published: 1 March 2003 Country of Publication: US Dimensions (cm): 21.5 x 13.9 x 1.91 Description: This futuristic and truly thought provoking book uses a unique methodology to discuss a range of contemporary management issues, especially those relating to organizational change and innovation. The authors have conceptualized a unique neurobiological framework which is designed to rejuvenate human ingenuity, and to help solve the overwhelming range of economic and existential problems that individuals face on a day to day basis.

Written in a simple and engaging style, the authors maintain that their novel framework, based on brain processes, can play a critical role in solving problems and facing the challenges that threaten to engulf organizations in the current competitive environment.

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