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The China Factor
Author: Amy Karam

ISBN: 9781119274018
Format: Hardcover
Number Of Pages: 304
Published: 22 June 2016
Country of Publication: US
Dimensions (cm): 23.6 x 16.0 x 2.5
Description:
The Innovation of Globalization - proven strategies to out-win disruptive global competition.

Does your company know how to compete in the evolving global business arena with emerging entrants? What tactics must your company use to overcome price discounting wars that cut into your margins? What are the success factors your new rivals incorporate that may prove more valuable to customers than the superior products you offer?

The China Factor equips Western businesses with a practical framework for competing successfully in today's ever-changing global markets. Written by a 20-year expert in competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and customers across 50 countries  Karam has worked with companies like Cisco, Apple, CapitalOne, as well as start-ups, and is a corporate instructor of Stanford courses, as well as her own.  

When it comes to globalization, the rules have changed-what was once nice-to-know is now ne...

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