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Practical Pricing for Results
Author: Ian Ruskin-Brown

ISBN: 9781854183743
Format: Paperback
Number Of Pages: 371
Published: 15 January 2008
Country of Publication: GB
Dimensions (cm): 23.14 x 15.85 x 2.54
This book provides entrepreneurs with a practical guide on
how to set and manage the pricing of both the products and
services that they offer. It outlines the process of
deriving a pricing strategy first, and then monitoring the
profit implications of any pricing decisions made. In a
logical, sequential format, the author sets out basic
financial tools such as the Profit and Loss Account, and
explains how best to understand, and negotiate within, the
business-to-business and business to consumer markets. In a
climate of market instability, the book is a timely
examination of pricing as an essential practical discipline
in the business world.

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