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Write Me a Web Page, Elsie!
by Rachel McAlpine

ISBN: 9780473140427
FORMAT: Paperback


Rachel McAlpine tackles a communication crisis that is out of control. Anyone who writes at work is probably writing content for a web site or intranet. Every day, mountains of pages are published online - and most fail miserably, because online writing requires some special skills. Luckily, words alone (those quaint, old-fashioned things) can work wonders on the web. You can double the usability of a web site just by editing content the right way. This book shows how to convert business documents into web content that's fresh, focused, functional, forceful - and findable. Essential for anyone who writes or manages web content.

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  • Store location: Hamilton, Waikato, NZ

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