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Money, Money, Money Ain't It Funny
How to Wire Your Brain for Wealth by Sheryl Sutherland.

Why do some people have money and others not? Is it a matter of inheritance, of earning megabucks for some esoteric talent, or is it from being parsimonious and darning your own socks? Do some people have an innate ability, or is it a matter of attitude and calculation?

For many, the enigma of money is surrounded by mystery and dysfunction. Money is an emotional currency that relates to our personal need for security, respect, love, power and self-determination. If you dont understand your own motivations then the investment world is not the place to learn.

The conflict between making a profit, and the fear of loss makes investing a dangerous game for many people. Its important that we understand our financial behaviour. The lessons from research are clear, to change our financial behavior we must learn new skills focusing on imperatives such as motivation, knowledge and understanding, wisdom and discipline.

Author Sheryl Sutherland asks the pertinent questions: what inhibits us from taking the steps we need in order to find financial freedom? Why do we respond in some ways and not others? Why do our emotions govern our financial decisions?

Money, Money, Money encourages the reader to identify the forces that may be inhibiting their success, and leads them towards handling their finances with a greater level of ease and awareness.

Excellent condition paperback. 2007

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