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The Icarus Deception Author: Seth Godin

ISBN: 9780670922925 Format: Paperback Number Of Pages: 256 Published: 1 December 2012 Country of Publication: GB Dimensions (cm): 23.4 x 15.5 x 1.9 Description: What are you afraid of?

The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.

The new truth: It's better to be sorry than safe. You need to fly higher than ever.

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.

The path of the artist isn't for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference.

The time to seize new ground and work without a map is now. So what are you going to do?

About the Author

Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Pe...

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