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Description
Delivery takes approximately 4-7 business days.
This title is In Stock in the Booktopia Distribution Centre. We will send you a confirmation email with a Tracking Code to follow the progress of your parcel when it ships.
The Art Of Choosing Author: Sheena Iyengar
ISBN: 9780349121420 Format: Paperback Number Of Pages: 352 Published: 27 February 2010 Country of Publication: GB Dimensions (cm): 19.7 x 13.0 x 2.3 Description: Every day we make choices. Coke or Pepsi Save or spend Stay or go
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture Why do we sometimes choose against our best interests How much control do we really have over what we choose Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.
'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT
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