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Sports Marketing
by Fetchko, Michael

ISBN: 9780132135467
PUBLISHER: Prentice Hall
FORMAT: Hardback
PAGES: 416
PUBLICATION DATE: 26.07.2012
DIMENSIONS: 28.3 x 21.6 x 2.1 centimetres 2.3 pounds

DESCRIPTION:
Understand the business of sports through a practitioner's perspective. Written from the perspective of those who've been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage readers to get actively involved and engaged in the process of sports entertainment.

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