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Business Driven Information Systems

- Blatzan, Phillips, Lynch & Blakey

Australian & New Zealand Edition
McGrawHill, 2010
ISBN 9780070277274
pb, 635pp

GOOD used
spine faded, tight binding, minor wear to cover, used book stamp / sticker, no highlighting

"Business Driven Information Systems: Australian & New Zealand Edition provides an innovative and regionalised approach to management information systems (MIS). Building on the success of the US editions, the local authors Kathy Lynch and Peter Blakey have created a contemporary text relevant to the Pacific Rim.

"The approach in this book is unique in that is discusses various business initiatives first, and how technology supports those initiative second. The premise for this is that business initiatives drive technology choices in an organisation. The text provides the foundation for students to achieve excellence in business, whether their major.

"The text has a logical layout that presents complex MIS concepts in an easy-to-understand format, allowing students to apply their learning to real-life business situations through regionalised case studies, questions and projects."

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