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Get Out the Vote: How to Increase Voter Turnout

Description:
With the first two editions of Get Out the Vote, Donald P. Green and Alan S. Gerber broke ground by introducing a new scientific approach to the challenge of voter mobilization that profoundly influenced how campaigns operate. Get Out the Vote has become the reference text for those who manage campaigns and study voter mobilization.
In this expanded and updated edition, Green and Gerber incorporate data from more than 100 new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, email, direct mail, and telephone calls. Two new chapters focus on the effectiveness of registration drives and messaging tactics.

Condition: BRAND NEW
ISBN: 9780815725688
Author(s): Donald P. Green
Format: Paperback
Language: English
Year: 2015
Edition: 3rd
Publisher: Brookings Institution Press
Pages: 260

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