International Business: Managerial Perspective 3rd Edition

An MBA book which may be of interest to Business Studies students.

• Hardcover: 652 pages
• Publisher: Prentice Hall; 3 edition
• Language: English
• ISBN-10: 0130465526
• ISBN-13: 978-0130465528
• Product Dimensions: 8.9 x 1.3 x 11.2 inches (22.6 x 28.4 cm – a big book)
• Shipping Weight: 0.77kg (3.7 pounds)
• Average Customer Review (amazon): 4.3 out of 5 stars

CONDITION: Good used condition. Annotation and highlights on around 20 pages. A few pages were folded at the corner, mostly chapter entry points. Hardback cover very good. Spine excellent.

Authors Ricky W. Griffin Michael Pustay

Retail price of this edition was $115 at UBS.

Cost of latest edition is US$ 235

About this book: From supply chains to retail outlets, business activities are increasingly wired and global. To be prepared for this international marketplace, you must understand traditional business functions as they are influenced by geography, culture, and technology. In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world.

FEATURES Forty cases, many updated, plus eight comprehensive cases integrated throughout the book. New! Coverage of cultural and political forces affecting business. More than forty maps, plus updated tables and graphs. New! Three content boxes—"Wiring the World," "Venturing Abroad," and "Bringing the World into Focus"—highlight coverage of current issues related to technology, entrepreneurship, and doing business with a global perspective. Four "Point-Counterpoint" features provide opposing perspectives on controversial business topics—global tobacco marketing, for example—and serve as launch pads for student discussion and research into hotly debated contemporary issues.

#studentbooks #business #commerce #management studentbooks